Open houses.
Do they work? Do they really sell houses?
Or are they a waste of time? Just an opportunity for nosy neighbors to snoop...
I read a post on Active Rain this morning. It was an agent's post about her disappointing Sunday spent at a fruitless open house...
It made me think...
I host open houses for three reasons:
- Sellers like them.
- They offer lots of marketing opportunities for myself and my listings.
- I will be meeting new people/prospects/neighbors.
I have discovered that there are...
Two keys to making every open house a success:
- Be realistic
It is very rare to sell a home at an open house. Some days it can be tough to draw traffic. Understand this. Accept it. Having realistic expectations allows me to keep a positive attitude even on the slowest day...
You need to prepare your clients as well. The last thing I want is to get my clients hopes up and have them be disappointed... - Use Personalized Open House Signs
Open house signs placed in high traffic areas are seen by thousands of people on a typical afternoon. That is a great opportunity to market yourself, but only if you make your signs personalized...
Let that traffic know you are a working real estate agent...
-this sign was on one of the busiest intersections in Naperville. Lot's of
advertising for my open house, as well as for me...
-If you have extra signs, use them. I used two at this busy intersection.
They don't help if they are in my trunk...
-add an open house rider to your for sale sign. This will bring extra exposure
to you and your listing all week. And the neighbors will notice...
Open houses are great. They keep my sellers smiling, they give me more to market, and they put me in front of potential customers...
They are one of several real estate "tools" I use to grow my business and sell my listings.
Ken
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